Application of Augmented Reality (Current Event)

A good idea is only as valuable as it's application. For years augmented reality has been struggling to hit main stream because it is typically gimmicky and clunky. One of the most applicable uses in recent years has been in movies, such as Avatar. James Cameron used motion capture technology to preview animation and simulate camera moves into a simulated world. This data was later taken into heavier cg packages, touched up and rendered at full resolution.



This process used to make films costs millions of dollars and is not applicable in a real world setting, but lately LEGO has been finding a way to bring a simpler version into the hands of developing children.



This technology still has far to go before it's potential is fully realized. As society grows in an increasingly stimulating world, businesses may find it necessary to explore further into the augmented reality world in order to draw interest of the consumer.