Wednesday, November 9, 2011

Where's the hold up??

Technology has been growing exponentially for my entire life. Augmented reality's growth on the other hand, seems to be stagnant. While future implications are expansive, the immediate application is limited at best. When there is consumer demand, corporations find a way to push forward and provide. The irony is that it's difficult for consumers to demand something that does not exist. Augmented reality is still an untapped technology, and the progress has plateaued more than other technologies such as home entertainment, personal computers and cell phones. Is there not enough demand for augmented reality? It looks cool in movies but maybe no one really wants it. It'd be easy to argue that it is simply too difficult to achieve. Imagine going back and telling someone in 1998 that their cell phone would have an HD video camera, internet access, video chatting, all of your music, etc... I'm not suggesting that we could all have Iron Man suits within the next 5 years, but advances seem scarce in augmented reality. Corporations need to see the demand for augmented reality. A need cannot be imposed, it must be discovered and embraced. Hopefully that day will come for augmented reality.

1 comment:

  1. I can see application of augmented reality for video games. I wonder if Window company is planning on using augmented reality with their kinect. That would be awesome.

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